Behind the Brand
Welcome to Big John's Macro Snax!
When you spend your life battling your weight, food cravings, and portion control, it’s easy to feel frustrated with food. I tried everything – fad diets, cutting out certain foods, and restricting myself – but nothing ever stuck. It became an endless cycle of disappointment that kept me from feeling strong and healthy.
Growing up, I was always active. Between football and the weight room, I ate big meals and worked out hard to stay athletic. But, like a lot of guys, life changed. I got older, started a family, and became a husband and dad. Before I knew it, I had the classic “Dad Bod” – and people seemed to celebrate it. But deep down, I wasn’t happy.
In 2022, I decided to make a change. After seeing other men take control of their lives through diet and fitness, I started my own journey. Over the next few months, I lost 75 pounds, completely transforming my health and mindset. The secret? The Macro Diet. It’s a system where you know exactly how much protein, carbs, and fats to eat every day, based on your body, your goals, and your lifestyle. For the first time in my life, I felt free. No more guessing, no more failure – just results.
Later that year, a road trip to Las Vegas changed everything. Stopping at a gas station in the middle of the California desert, I was hungry. The shelves were filled with snacks, but nothing that fit my macros. I grabbed a bag of jerky and thought, why is this the only option for protein? As a guy who loves meat, I’ve always been picky about texture. And why wasn’t chicken – my favorite protein source – on the shelves?
That’s when the idea for Big John’s Macro Snax was born. A snack company that provides high-protein, medium-carb, low-fat gourmet brisket beef and boneless, skinless chicken jerky. From day one, we’ve been committed to crafting the softest, most flavorful jerky using only the finest suppliers and cuts of beef and chicken. Each bite is packed with protein, bold flavors, and zero guilt—perfect for athletes, fitness enthusiasts, or anyone looking for a delicious way to stay on track.
At Big John’s Macro Snax, we’re more than just a snack company. We’re your partner in crushing goals, one mouthwatering bite at a time. Whether you’re hitting the gym, tackling a busy day, or simply craving a better snack, we’ve got your back.
Our slogan says it all: "Eat Snax. Get Jacked." We believe that the right fuel can power extraordinary results. Whether you’re training for peak performance or looking for a healthy snack to keep you energized throughout the day, our jerky delivers the protein you need for sustained muscle growth and enhanced recovery.
Big John’s Macro Snax isn’t just jerky – it’s a solution. A snack you can trust to fuel your goals, fit your macros, and taste amazing. Because you deserve a snack that works as hard as you do.
Join the movement. Eat Snax. Get Jacked.
